This was an interesting branding/logo overhaul for the 35 year old security company, Independent Alarm. As the director of Marketing and Sales, I was tasked with writing their entire strategic plan and revamping their web presence and branding with a focus on reputation management. We had fun on this logo build. The CEO and I had many late nights working with designers. The concept was to use the company colors and the tagline is help them move away from just being a single product type of company.